About Me

Results-driven digital marketer with a thorough understanding of social media, search marketing, web analytics, and content strategies. Proven expertise in increasing sales and brand awareness. Unswerving focus on quality, timeliness, and cost control.

Results-driven

The ultimate goal of digital marketing is to get results. Whether you need to promote your brand, generate leads, or increase sales, I have the tools and know-how to deliver. With proven expertise at setting achievable goals and reliable KPIs, I’m used to exceed expectations.

Problem Solver

No drama. When problems inevitably arise, I take ownership to get the job done. I love what I do and will keep at it until we solve the problem. It includes researching, thinking creatively, and quickly taking the necessary steps to deliver.

Team Player

I know that doing digital marketing often requires going beyond my area of expertise to work with content creators, developers, and other cross functional colleagues. That’s why I’m an enthusiastic team player who works tirelessly towards a common goal.

I'm Good At

My Technical Skills

Keyword Research

Link Analysis

Digital Market Research

Web Analytics

Social Media Advertising

WordPress Management

Landing Page Optimization

Copywriting

PPC Management

Email Marketing

What I Can Do

Basically, build and manage the entire digital marketing process from scratch.

What I’ve Done

I have 8 years of experience helping brands stand out at digital marketing

  • TODAY
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    • Managed the SEO system of the company’s flagship software product including 80+ SOPs on technical audits, on-page optimization, interlinking strategy, site migrations, link reclamation, and SEO reporting.
    • Performed technical SEO audits of 35+ enterprise websites in the airline industry and provided recommendations on key technical areas: crawling, indexation, canonicals, JavaScript rendering, schema markups, sitemaps, robots.txt, interlinking, analytics, backlinks, and more.
    • Assessed strategic SEO opportunities for the company’s software products and worked with the engineering departments to implement the products’ SEO roadmap.
    • Established the framework to develop 15+ new SEO products, including front-end components, modules, and plugins.
    • Managed and trained a team of SEO specialists and account executives for the successful implementation of the company’s SEO system.
    • Delivered onsite presentations to international and domestic clients to offer technical support and guidance on the implementation of the company’s products
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    • Designed and managed the company’s standard procedures, templates, and checklists for the core SEO processes: 1) Technical SEO Audit; 2) SEO Strategy; 3) Website Migration; and 4) Link Building.
    • Performed comprehensive SEO audits for about 100 websites, from small local campaigns to e-commerce websites with millions of pages. My audit process covers 215 checkpoints, including on-page analysis, media optimization, schema markups, crawling analysis, sitemaps, robots.txt setup, canonicalization, internal linking, analytics and tracking, backlink profile evaluation, and more.
    • Developed and executed the SEO strategy for 60+ clients, including keyword research, web silos, content creation, media optimization, sitemap and navigation, link building strategy, schema markup implementation, and more.
    • Directed the web development team through complex website migrations to ensure minimum traffic and keywords rankings drops.
      Managed and trained a team of 8 SEO specialists and web developers focused on fixing technical issues and implementing content strategies for SEO.
    • Conducted web analytics and tagging strategies for over 100 projects, including advanced Google Analytics configuration, goals and enhanced e-commerce setup, event tracking and third-party tag installation via Google Tag Manager.
    • Implemented guidelines for the use of SEO techniques and tools, such as Screaming Frog, Screaming Frog Log Analyzer, SEMrush, MOZ, Keyword Finder, Spyfu, Google Search Console, Bing Webmaster Tools, and a dozen of plugins and extensions.
    • As part of link building campaigns, identified and outreached bloggers and influencers to create niche content based on SEO checklists and writing agreements.
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    • Built and managed 6 social media profiles in Facebook, Twitter, Google+ and YouTube with more than 40000 followers.
    • Ran several social media marketing campaigns that increased audience by 8 000%, rocketed the overall engagement rate to 14%, and contributed to rise sales in 32%.
    • Designed and managed a rich content calendar to more than triple the traffic to social media channels and websites.
    • Identified and evaluated SEO strength of more than 80 undiscovered top performing sites from competitors, retailers, specialized forums, blogs, and industry magazines.
    • Managed the company’s official blog (www.tiling-world.com). Performed full on-page SEO, including optimization of titles, meta descriptions, user friendly urls, and keyword rich content.
    • Executed in-depth keyword research to find doable keyword opportunities, using pro tools such SEMrush, ISpionage, SpyFu, Google Keyword Planner, and others.
    • Identified and outreached freelance writers to create outstanding written content. Provided keywords, topics, research resources, easy-to-follow SEO checklist, and Writing Agreement.
    • Outreached industry influencers, bloggers and partners to assess link building opportunities, using tools such as Ninja Outreach, Just Reach Out, Tweepi, and Buzz Stream.
    • Analyzed data via Google Search Console, Google Analytics, Facebook Insights, and other analytic tools to identify trends, generate reports and adjust campaigns as necessary.
    • Developed digital marketing funnels to convert cold traffic into customers. Contributed to develop content assets to promote, according to each stage of the marketing funnel.
    • Contributed to deliver 1-10 Google ranking for more than 30 top branded and non-branded search queries.
    • Designed and negotiated ads in specialized and popular niche magazines, such as TILE Magazine and FCI Magazine.
    • Updated the wholesalers and distributors’ websites with useful and pitch style content about the company’s product lines.
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    • Managed the social media accounts of the affiliate business Somos Orlando Florida and Book Hotel Stays with more than 1 million followers.
    • Wrote, edited, proofread and published a minimum of six online publications weekly, through the Facebook Pages, Pinterest and Twitter accounts.
    • Handled more than 1500 social media interactions in a given week, including to calm angry followers, repair trust and design best-option solutions.
    • Generated more than 400 leads weekly through different forms of social interactions, such as posts and comments, messages and tweets.
    • Assisted the design and marketing teams to develop accurate and engaging content for three official websites, according with the editorial style and policy.

Recent Projects

Some of the latest projects I’ve been working on.

RUBI Christmas Sweepstakes

RUBI Christmas Sweepstakes

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VARIOUS PROJECTS

VARIOUS PROJECTS

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TOUR REPUBLIC

TOUR REPUBLIC

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TILING-WORLD.COM SEO CASE STUDY

TILING-WORLD.COM SEO CASE STUDY

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Tools I Use Everyday

Just a few of them, of course.

Content and Advertising

  • Facebook Ads Manager
  • Twitter Ads Manager
  • Google AdWords
  • Aweber
  • Hootsuite
  • Canva
  • LeadPages
  • WordPress

Digital Research

  • Google Keyword Planner
  • SEMrush
  • Similar Web
  • Screaming Frog
  • Ninja Outreach
  • Buzzsumo
  • Google Trends
  • Moz Open Site Explorer

Tracking and Analytics

  • Google Analytics
  • Google Tag Manager
  • Google Search Console
  • TruConversion
  • Google Analytics URL Builder
  • Tag Assistant
  • Facebook Analytics
  • Google Data Studio

0 +Official Certifications

From the top digital marketing education providers

Google Analytics

Google AdWords

Social Media

SEO

Content Marketing

E-commerce

Email Marketing

CRO

Google Certifications
Hootsuite Certifications
Digital Marketer Certifications
Hubspot Certifications
MarketMotive Certifications
ClickMinded Certifications
Twitter Flight School Certification

Professional References

In 8 years of experience, I’ve been lucky to have worked with amazing people. And they also have a few words to say.