VARIOUS PROJECTS

Put simply, you can’t optimize what you can’t measure. That’s why I can help you set up the must-have web and social media analytics, including advanced configurations to know what’s working well, what’s not working, and what to do next.

• A good web and social media analytics plan must include:
• Set up and advanced configuration of Google Analytics, including custom filters, content and channel grouping, auto event tracking, advanced segments, and calculated metrics.
• Google Tag Manager deployment to organize web analytics tags and set up enhanced e-commerce tracking, scroll tracking, outbound clicks, real time on site, video views, etc.
• Google Search Console installation to monitor and optimize your site’s presence in Google Search results.
• Installation and configuration of third-party web analytics tools for mouse tracking, user testing, form testing, live chat, surveys, exit intent, and conversion rate optimization.
• Advanced set up of social media tags for traffic monitoring and growing retargeting lists.

Client: Tour Republic, Tiling World, RUBI Tools USA
Skills: Web Analytics, Tag Deployment
Tools: Google Analytics, Google Tag Manager, Google Search Console, Facebook Analytics, TruConversion.