Put simply, you can’t optimize what you can’t measure. That’s why I can help you set up the must-have web and social media analytics, including advanced configurations to know what’s working well, what’s not working, and what to do next.
A good web and social media analytics plan must include:
Set up and advanced configuration of Google Analytics, including custom filters, content and channel grouping, auto event tracking, advanced segments, and calculated metrics.
Google Tag Manager deployment to organize web analytics tags and set up enhanced e-commerce tracking, scroll tracking, outbound clicks, real time on site, video views, etc.
Google Search Console installation to monitor and optimize your site’s presence in Google Search results.
Installation and configuration of third-party web analytics tools for mouse tracking, user testing, form testing, live chat, surveys, exit intent, and conversion rate optimization.
Advanced set up of social media tags for traffic monitoring and growing retargeting lists.