RUBI Christmas Sweepstakes

Here is the step-by-step process I followed to create and manage a successful lead generation campaign that outperformed initial goals and national benchmarks:

Type:

Facebook Sweepstakes

Title:

RUBI Christmas Sweepstakes

Goals:

– Drive traffic to the website and thus growing the retargeting lists from Facebook.

– Generate 400 leads on a very limited budget.

Steps:

1. Prize selection
2. Sweepstakes scheduling
3. Definition of the official rules
4. Creative conceptualization (images and copies)
5. Landing page design and installation (opt-in page, thank you page, official rules page).
6. Long-form copywriting for landing pages.
7. Tracking codes deployment (Facebook, Google Tag Manager, Google Analytics, etc.)
8. Third-party software integration (Aweber, Leadsbridge)
9. Google Analytics configuration (UTM campaign, goals set up)
10. Facebook ads campaign set up and configuration (split testing, definition of audiences, campaign objectives, copywriting, etc.)

Results:

– Leads: 660 (original forecast exceeded by +160%)

– Retargeting audience: +1300 users

– Cost per lead: $0,63 (way better than the national benchmarks of up to $18 per action)

– Conversion rate: +50% (way higher than the national benchmarks of 9%)

Client: RUBI Tools USA
Skills: Web Design, Web Analytics, Social Media Marketing, Copywriting, Image Editing, Email Marketing
Tools: Leadpages, Adobe Photoshop, Google Tag Manager, Google Analytics, Facebook Power Editor, Aweber