Here is the step-by-step process I followed to create and manage a successful lead generation campaign that outperformed initial goals and national benchmarks:
RUBI Christmas Sweepstakes
– Drive traffic to the website and thus growing the retargeting lists from Facebook.
– Generate 400 leads on a very limited budget.
– Leads: 660 (original forecast exceeded by +160%)
– Retargeting audience: +1300 users
– Cost per lead: $0,63 (way better than the national benchmarks of up to $18 per action)
– Conversion rate: +50% (way higher than the national benchmarks of 9%)
Client: RUBI Tools USA
Skills: Web Design, Web Analytics, Social Media Marketing, Copywriting, Image Editing, Email Marketing
Tools: Leadpages, Adobe Photoshop, Google Tag Manager, Google Analytics, Facebook Power Editor, Aweber